4.26.2012

Which number from 2011 is bigger: Apple revenue or global insured losses to all weather disasters?

Answer: Apple revenue.

In my line of work, it's good to cultivate a sense of scale for ridiculously large numbers.  So when I saw this on MR:
For the quarter, Apple posted revenue of $39.2 billion and net quarterly profit of $11.6 billion... 

From Macrumors

I thought, "Wow, that's the same order of magnitude as this:"

From Swiss Re Sigma

Except, when integrated across four quarters, Apple is larger (~$100B) than global insured losses to weather (~$60B).

But before you run off thinking that weather isn't costly, remember that only a fraction of all weather losses are insured (probably ~5-15% globally, is my guess, but it's a very hard number to pin down). So global losses to weather are probably substantially larger than Apple's revenue, at least until iPhone 5 is released...

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